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Reading your campaign report

What each metric in your report means.

  • Delivered: accepted by the recipient’s mail server.
  • Unique opens: recipients who opened at least once.
  • Clicks: recipients who clicked a link.
  • Bounces: addresses that could not receive the message.
  • Complaints: recipients who marked the email as spam.
  • Unsubscribes: recipients who opted out.

Good to know

Some email security tools open messages and click links automatically. Yourdiai flags this automated activity so your rates reflect real people.

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